Trade dress is important. Coyote Tracks: Iconic

"Try introducing a soda in a container that’s easily mistaken for a Coke bottle and see how far “har har har, you can’t patent curved glass!” gets you as a defense."

Check out this post.

Trade dress is important. Coyote Tracks: Iconic

"Try introducing a soda in a container that’s easily mistaken for a Coke bottle and see how far “har har har, you can’t patent curved glass!” gets you as a defense."

Check out this post.

Posted 2 years ago & Filed under trade dress, design, intellectual property, brand, iconic, 40 notes

Notes:

  1. camellialieu reblogged this from futilitie
  2. futilitie reblogged this from chipotle
  3. filmmakeruae reblogged this from chipotle
  4. mikepropst reblogged this from chipotle and added:
    (via Gruber)
  5. lemonandcream reblogged this from chipotle
  6. g3niu5 reblogged this from chipotle
  7. talksoon reblogged this from chipotle and added:
    Wonderful article.
  8. zachpennington reblogged this from chipotle and added:
    Bingo.
  9. maxdrukman reblogged this from chipotle and added:
    values design, must value...language. Design...range of...
  10. benzado reblogged this from chipotle
  11. stellarvisions reblogged this from chipotle and added:
    "Try introducing a soda in a container that’s easily mistaken for a Coke bottle and see how far “har har har, you can’t...
  12. kuennecke reblogged this from chipotle
  13. iphoneyou reblogged this from chipotle
  14. veggiezombiex reblogged this from chipotle and added:
    And, fwiw, AAPL is trading over $700 today.
  15. adamschoales reblogged this from chipotle and added:
    Really good way of thinking of it. If it were any company other than Apple people would be all for it. (via, who else,...
  16. seanr reblogged this from chipotle and added:
    January, I wrote this:...I then followed up...iPhone’s...
  17. marcohamersma reblogged this from chipotle
  18. chipotle posted this

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